Before you consider your website up and ready to be viewed by inquisitive visitors, here are a few tips you should go through to ensure you have created an adequate, informative, user friendly website.

It is easily assumed that once your website is live, enquiries will come pouring in. This is not always the case, especially if you have missed out vital techniques which are imperative to have for your website to generate business.

1)    The greatest mistake a web designer makes is choosing inappropriate keywords. There is a phenomenal amount of competition throughout the internet so if you wish your website to get the viewing it requires, research your keywords. Find out what visitors are looking for when they turn to the internet for information. Search engines do not recognise flash animation or comforting music, they recognise keywords. These words will get your website ranked at the top of any search engine.

2)    Choosing flash animation or excessive graphic designs without the right contents will not only rank your website low on the search engine, it will also slow down the time it takes for your web page to open. A web page that takes that few extra seconds to open will make the visitor impatient and they will no doubt click away. Your visitors are real people who have deadlines to meet, questions that need answering and are out to find quick accessible information. For somebody who is in a rush, flash animation can be annoying.

3)    Hyperlinks should be placed in such a way that it attracts the viewer’s attention. Unidentified hyperlinks can be a sign of poor web designing.

4)    When designing your website, it is necessary that you make clear to all who are reading, what it is you do. Are you selling something, do you provide a service, and what are you conveying to your readers. Providing a detailed description of who you are and what you do will enable the visitor to access their required information easily. Providing too much information about irrelevant issues can confuse the reader. For example, if you are a milk man delivering milk, do not discuss how you got the milk, and where you got  it from, instead explain to them that you deliver milk, and how they can benefit from buying from you.

5)    A successful website depends on the quality of content. Good copywriting is imperative to emphasis what your business is proposing. Your website should be uniquely created. Copying text from someone else’s web page will not do anyone any justice. There will be no difference between yourself and your competitor. Presentation is another big factor you must consider when designing your web page. First impressions are last impressions, visitors see you, through your web site. 

6)    When using links in your contents make sure that they are clearly visible, and are functioning correctly. Poor structures of navigations are the main deterrents for visitors. Try to separate your links from the rest of your contents by perhaps leaving them until the end of your sentence rather than in between. 


7)    Having a strong marketing campaign will evidently result in traffic flowing through your web page. Use advertisement campaigns as well as pay per click campaigns to inform viewers what your business is related to. Be specific in your adverts about what you are selling, promoting, or providing. These strategies will help increase awareness of your web site. Keep an eye on your adverts and pay per click campaigns, check if viewers are responding as well as they should be, if not , rewrite your adverts. Keep persisting until you acquire the traffic you desire.


8)    When searching the internet, visitors need to be assured that they are receiving the latest news or reviews. Customer satisfaction can be obtained by supplying your viewers with up to date information on products, property, etc., depending on your industry.  Today the internet is used to acquire knowledge and information hence up-date your site content regularly.


9)    The standard of your website should be kept high. This does not necessarily mean, add flash animation, music, or lengthy videos. On the contrary your copywriting should be your first priority.   It is the written content that will catch the eye of viewers. What you can explain through words can not be achieved by graphic designing. Graphics can only enhance what you are conveying to your prospective clients, it should not be kept as a priority. Viewers require fast and efficient websites with factual contents.


10)     When writing your website, try not to over power your viewer with too much information. Convey your message in such a way that the reader does not feel that they are reading somebody’s biography! “Informative fast information with a click of your mouse.” Keep this in mind. Use creative harsh words to express yourself, and try to keep your text short and sweet.